Our Ethos

What we stand for

Paw Branch exists because we believe three things deeply: dogs deserve quality, the planet deserves respect, and celebrating shouldn't come with compromise.

Transparency over marketing

We're not interested in overpromising or greenwashing. If we say something is eco-friendly, natural, or long-lasting, we mean it. We source only from UK suppliers we trust, test everything with our own dogs first, and we're honest when something doesn't work. No fluff, no filler—just straight talk about what we do and why.

Environmental responsibility isn't optional

Every choice we make considers the planet. We avoid single-use plastics, non-recyclable packaging, and materials destined for landfill. Through our partnership with One Tree Planted, every birthday box we sell plants a tree—helping restore forests and rebuild ecosystems. It's a small action with lasting impact, and it matters to us.

You know your dog best

We don't believe in one-size-fits-all solutions. YOU choose what goes in the box because you understand your dog's size, preferences, and personality better than anyone. Our job is to source quality options and give you the freedom to build something truly personal.

Quality that respects your wallet and the world

Sustainability shouldn't be a luxury. We've built a range at different price points so celebrating your dog is accessible—without cutting corners on quality or ethics. Better products last longer, create less waste, and ultimately cost less over time. That's good for you, your dog, and the planet.

A commitment, not a campaign

This isn't a marketing angle. It's how we run our business every single day. From the treats we source to the boxes we pack, we're building something we're proud of—something Luigi, Zeus, and dogs everywhere deserve.